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This site had the following in the homepage, "Eliminate mice in your house or cottage with the Oust-a-Mouse bait house." Our analyzers observed that the web site stated " The Oust-a-Mouse is not a mousetrap but rather a lockable, weather resistant bait house." The Website also stated " The Oust-a-Mouse is located outside to attract the mice to leave your building to get to the poison bait. Mice enter the bait house, eat some of the poison and then leave in search of water. The poison is then activated and they lay down and go off to sleep outside. No dead bodies to contend with. Get rid of mice without mousetraps safely!." The website's header had mousetraps as the most important keyword. It was followed by mice infestations, mousetrap, and get rid of mice which isn't as highly ranked as mousetraps. The next words the site uses is rodents. safe rodent control was also included and could not be seen by search parsers.